Founder and Chief Executive Officer
Catharine started ENERGYbits Inc. after her younger sister developed breast cancer and was advised by her oncologist that an alkaline diet would help her heal. While researching alkaline foods for her sister, Catharine discovered algae. When she learned it could be swallowed and was the most alkaline, nutrient dense food in the world, she knew she had found the fastest, easiest way for athletes and consumers to gain the benefits of greens without having to eat them. When she later discovered that spirulina algae increased mental and physical energy and chlorella algae helped athletes recover naturally, both without caffeine, chemicals, sugar or gluten, she knew algae would be a game changer for the world.
Catharine grew up in Canada (Toronto, Vancouver, Edmonton) and lived in New York City before moving to Boston where she has been part of the business and startup scene for the last 25 years. She holds an MBA from Western’s Ivey School of Business, BA in urban planning from Queen’s University, Arts Management Certificate from the Banff School of Fine Arts, is a Board Certified Health Counselor from The Institute of Integrative Nutrition/State University of New York (SUNY) and a REIKI Master. For 30 years Catharine has been a senior marketing executive, magazine publisher, International Attaché for the Canadian and British Governments and founder of three ecommerce companies. In 2015 Catharine won a national award from Entrepreneur Magazine. Catharine loves introducing algae to everyone she meets. Every day she has 75 ENERGYbits® for energy/focus and 75 RECOVERYbits® for detoxing/anti-aging and is living proof that algae is a game changer for your health.