Algae was forgotten about until WW II, when the Hiroshima bomb left the Japanese without food. The USA Government was committed to helping Japan get back on their feet and remembered that years ealier, Germany had used algae to avoid mass starvation. So once again, algae came to the rescue as a much needed protein source to avert mass starvation. Interestingly, the algae given to the Japanese was chlorella aglae. And not only did it solve their protein needs, it also seemed to cure their radiation poisoning (from the nuclear bomb). This stunning discovery along with remarkable ability of algae to feed large numbers of people led the Americans (Carnegie Institute and Rockefeller Institute) to research chlorella algae extensively. At the time there was a growing nutrition crisis in America. Large numbers of military personnel were returning to America after the war to start families and there was an urgent need for fast production of healthy food to feed them. Algae looked like it could be the answer.
The Carnegie Institute conducted five years of research on algae and eventually concluded it held so much nutrition, it could be the solution to the food crisis. As a result, in 1951 they funded the world's first pilot plant to grow algae for wide scale, commercial use. The pilot plant was set up in Boston, MA at the Arthur D. Little facility. Expectations for a rapid deployment were high but when chlorella algae proved more complicated to grow and scale than expected, the pilot plant was shut down after just one year. Fortunately the algae story doesn't end here. The Japanese were also sure that algae held great potential and wanted to try their hand at cultivating it. So, all the research on algae was moved from the USA and Germany over to Japan where the next ten years were spent ten researching and refining chlorella harvesting methods. The good news is that not only were the Japanese successful in perfecting these techniques, since that time, they have grown chlorella algae into a billion dollar industry. Chlorella algae has been used worldwide for over 50 years. It is even used by Olympic athletes, NASA astronauts and tens of millions worldwide for energy, health and vitality. Now it's your turn.
The only problem with this true and remarkable story is that virtually no one in America knows about the health and energy benefits of algae. We hope to change this with the launch of our playful brand of algae tabs. We don’t want you, or anyone to miss out on all the goodies that this little green plant can deliver. Algae has been shown to improve your physical energy and mental vitality, strengthen your immune system, improve your health, help reduce hangover symptoms, enhance your endurance improve athletic performance make weight loss easier.... the list is endless! So dust off your little black dress,your running shoes or your rockin’ pair of skinny jeans because we bet you are going to want to take our BITS with you where ever you go. And why not? They are one power source that you don't need to plug in! They are 100% green, 100% nutrition, 100% natural and 100% carbon neutral. All thanks to Mom Nature. And not only are they great for you, they are great for the environment too because they throw off more oxygen into the air as they grow then the entire Amazon Rainforest. Want to repair the ozone layer? Eat our algae tabs! And we make our algae tabs fun and stylish too. Our travel tins are sleek and discreetly fit into your handbag, gym bag or back pocket to give you a lift whenever you need it! Algae rocks! And so will you when you take it every day. Enjoy!
Algae was the first plant life on earth almost 3 billion years ago and is considered a superfood because it contains virtually every nutrient. It has over 60% protein content, over forty vitamins and minerals and a more complete amino acid profile than beef or soy beans. It is also one of the best known food sources of beta carotene, B vitamins, antioxidants and chlorophyll.
Spirulina algae is a cultivated algae which has been consumed for thousands of years by the indigenous peoples in Mexico and Africa. It has the highest concentration of protein earth - triple that of steak as well as the second highest concentration of an Essential Fatty Acid called GLA (second only to mother's milk). Its nutrient profile is so similar to mothers milk, it is considered a "perfect food."
Chlorella algae is harvested in fresh water tanks and has been used for over fifty years in Asia. It has a remarkable ability to help remove toxins and help build the immune system. All naturally. Chlorella contains over 40 nutrients including all the B vitamins, vitamin C, zinc and many minerals. It offers so many benefits we would never have enough room here to list them all.